Astrid Lindgren’s World

Astrid Lindgren’s World is a theatre and theme park where visitors can experience characters from Astrid Lindgren’s books in their true settings. Everyone can meet the characters, they perform scenes from the books and improvise situations involving the children in the park.

The park was founded in 1981 and is in Vimmerby, southern Sweden, Astrid Lindgren’s native town.

According to the park’s charter, Astrid Lindgren’s World shall encourage children to read and write. Astrid Lindgren’s World receives some 450,000 visitors every year, of whom around 30% come from abroad.

Astrid Lindgren’s World is open from 12 May to 29 August and on weekends in September, as well as certain weeks in October (week 422) and November (weeks 43 and 44). During the peak season Astrid Lindgren’s World has approximately 360 employees, just over 100 of whom work on the theatrical side.

The limited company Astrid Lindgrens Värld AB had a turnover of SEK 116 million in 2008. The company is owned by Saltkråkan AB (84%) and the Municipality of Vimmerby (16%).