SOS Children's Villages inaugurated
On Friday May 13th, the SOS Children’s Villages house in the Astrid Lindgren’s World setting The Tiny, Tiny Town, was inaugurated by the organisation’s marketing manager Elisabet Stahlenius together with Miss Prusselius. Inside this house you can view a very nice replica of the first ever Astrid Lindgren Children’s Village built in Bangui in the Central African Republic as a result of funds raised through a collection during the 2007 centenary celebrations of Astrid Lindgren’s birth. There is also a presentation here of our next project – SOS Bullerbyn – a second children’s village in Bambari, also in CAR. Astrid Lindgren’s World will contribute a minimum of SEK 4 million to this project during a 3-year period.
To find out more about SOS Children’s Villages, follow this link!
Mikael Ahlerup is awarded 2Entertain’s Upplevelsepris 2011.
Mikael Ahlerup, MD of Astrid Lindgren’s World in Vimmerby, is awarded 2Entertain’s Upplevelsepris 2011 (Experience Award). 2Entertain, part of the 2E Group AB, presented the award in connection with their annual meeting in Gothenburg on May 2nd.
The distinction is awarded to a person or organisation that excels in their work to develop the commercial side of the experience industry. It is presented annually in honour of Michael Olofsson, a former colleague at 2Entertain.
The Jury’s motivation: ”This year’s recipient, Mikael Ahlerup, MD at Astrid Lindgren’s World in Vimmerby and recently named Managing Director of the Year in Sweden, has with great commitment a clear focus developed Astrid Lindgren’s World while upholding the unique legacy of Astrid Lindgren in a most tasteful and credible way. The main focus has been building genuine concepts and creating unique experiences on a number of different levels for the visitors, with very successful results.”
- Six years ago we made the decision to become Astrid Lindgren’s World all the way. The intention in her authorship and the person Astrid Lindgren was to be what guided our future development. We have worked through every department in the company in our aim to truly become Astrid Lindgren’s World, explains Mikael Ahlerup.
- The fact that we throughout the years have not been afraid to be consistent and focused has made us a unique and genuine entertainment park that has high credibility both nationally and internationally. During this period visitor numbers have gone up from 323,000 to 445,000, turnover has increased from MSEK 67 to MSEK 129, and furthermore we have been able to show positive results each year. Receiving this distinction by the 2E Group and 2Entertain, one of the largest producers of entertainment in the Nordic Region, feels fantastic and is a firm confirmation that we chose the right direction for our development, concludes Mikael Ahlerup.
Astrid Lindgren’s World nominated for a prestigious international award.
Astrid Lindgren’s World has been nominated for the prestigious distinction IAPPA Brass Ring Awards for its ”outstanding marketing” by the IAAPA (International Association of Amusement Parks and Attractions). IAAPA was founded in 1972 and is an international organisation for amusement parks and attractions with members all over the world.
The winners will be announced at the IAAPA Attractions Expo in Orlando, Florida on 17 November 2010.
Astrid Lindgren’s World nominated for the Trip Global Award 2010!
Astrid Lindgren’s World has, for the first time, been nominated for the very prestigious Trip Global Award. This distinction was established by RTS, the Swedish Travel and Tourist Industry Federation, and is awarded to ”the best experience in Sweden”.
The selection process takes place in eight foreign markets important to Sweden: Germany, the Netherlands, Italy, Spain, France, England, Russia and the USA.
The jury consists of a minimum of five tour operators from each country. The final winner will be presented during the Swedish Travel and Tourism Gala, held annually in October. The best experience in Sweden 2009 was awarded to the Vasa Museum in Stockholm.
“It is fantastic to have been nominated for this award and it feels like a sign of recognition of our long-term international work. Astrid Lindgren’s World works actively with many of the foreign markets that are home to the jury members and more than 30% of our 450,000 visitors come from these countries. We are actively present in these markets through trade fairs, brochures, advertising and the web,” says Mikael Ahlerup, Managing Director at Astrid Lindgren’s World.
If you wan't to see RTS's film about Astrid Lindgren's World, follow this link.
We win again!
Astrid Lindgren’s World was voted the Nordic Region’s Best Theme Park 2010.
For the fourth year in a row, Swedish families with children have voted Astrid Lindgren’s World the Best Theme Park! This vote also included parks in the rest of the Nordic region. Even so, Astrid Lindgren’s World won the vote by a wide margin.
Over the past four years, website Barnsemester.se has asked Swedish families with children to vote for the Best Theme Park, among other categories. The final round of voting closed in March 2010, by which time more than 70,000 Swedish families with children had voted for their favourites. For the fourth consecutive year Astrid Lindgren’s World came top in the Best Theme Park category by a wide margin, ahead of Legoland in Denmark.
